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FreshCo is a Canadian discount supermarket chain owned by Sobeys Inc.. It was launched in May 2010.〔Kwon, N. (2011). Don't discount these discounters. Canadian Grocer, 125(7), 12-13. Retrieved from http://search.proquest.com/docview/898434879?accountid=14771〕 As of March 2015, there are 88 FreshCo stores, all of which are located in Ontario. ==Business model== According to then-president and CEO of Sobeys, Bill McEwan, the creation of FreshCo offers customers fresh food at discount prices in a modern shopping setting.〔Whipp, T. (2010, Dec 01). FreshCo stores new, stylish. The Windsor Star. Retrieved from http://search.proquest.com/docview/816215662?accountid=14771〕 McEwan said that FreshCo stores were not fancy or expensive which allowed the savings to be put into low prices and high-quality products.() FreshCo also carries higher quality goods to differentiate it from other discount supermarket chains, including organic groceries. According to an article, "the first impression of the FreshCo store in Oakville, Ontario — a burgeoning community in the Greater Toronto Area (GTA) where farmland is swiftly being overtaken by housing developments — isn't of a discount supermarket". FreshCo aims to accomplish the look of a "well-appointed fresh-format store" or "market feel", instead of a discounter with a "price-impact banner boasting the cheapest prices in the market", by making the store aisles more spacious. ()() FreshCo aims to deliver a diversity in ethnic products instead of the typical grocery shopping experience. Understanding that each community is unique, FreshCo products reflect the community in which they operate.〔Pachner, J. (2012, August 23). How sobeys is taking on loblaws. Retrieved from http://www.theglobeandmail.com/report-on-business/rob-magazine/top-1000/how-sobeys-is-taking-on-loblaws/article1373879/?page=all〕 The store is organized to fit customers' needs. There are extensive frozen and chilled ethnic items in the front of the store. Produce aisles called the “Fresh Hall” feature fresh products. Baked goods are baked daily in community bakeries. Further into the store, there is a wide variety of Ontario cheeses and meats. A feature aisle provides with savings opportunities for the customers.〔Pachner, J. (2012, August 23). How sobeys is taking on loblaws. Retrieved from http://www.theglobeandmail.com/report-on-business/rob-magazine/top-1000/how-sobeys-is-taking-on-loblaws/article1373879/?page=all〕〔The produce news. (n.d.). Retrieved from http://producenews.com/index.php/9-news-section/story-cat/4637-4381〕 FreshCo uses the slogan, “Fresher, Cheaper.” 〔Holloway, A. (2010). Getting fresh. Canadian Grocer, 124(5), 23-25. Retrieved from http://search.proquest.com/docview/613344791?accountid=14771〕 If customers are not satisfied with the freshness of the product they can get a refund of their money. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「FreshCo」の詳細全文を読む スポンサード リンク
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